Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today's brand builders in both traditional and electronic worlds. 3 photo inserts.

GeneralFeatures
ISBN13:	1578512212
ISBN10:	9781578512218, 978-157851
Author1:	Nancy F. Koehn
Publisher:	Harvard Business School Press
Binding:	Hardcover
Publishing Date:	36951
Edition:	1St Edition
Number of Pages:	469
Language:	English
Dimension:	9.42 x 6.4 x 1.69 inches
Weight:	948 grams

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