Home » Books » Customer Obsession: How To Acquire, Retain, And Grow Customers In The New Age Of Relationship Marketing
Products DescriptionA hands-on guide to the next generation of customer relationship marketing. It reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Get practical steps for integrating brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers.
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